Category Archives: On The Blog

News and views on the latest trends in marketing communications

Disruptive technology: Nice or nasty?

    One of my about-to-retire clients, a multinational CIO, was recently regaling me with tales about the days when, as a junior clerk, he used to sent daily reports to far-flung offices via telex. This process took many hours of laborious punch-typing onto a long ribbon of paper tape, then dialling the receiving address [...]

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Putting Teeth in your Soundbites

Alas today, few have the time to digest more than a few pithy statements before moving on to the next pressing issue.  The fact is we are bombarded with an ever increasing avalanche of information in every waking moment, brought to us courtesy of 24 hour TV, the Internet, free broadsheets and SMS mobile messages [...]

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